First impressions matter more than you think. As a healthcare professional, your website is often how patients are introduced to your practice. A well-designed site builds trust and credibility, while a confusing or outdated site causes frustration and doubt.
Today, we’ll explore tips to create a patient-friendly healthcare website design that leaves a great first impression. Whether you run a clinic, med spa, specialty practice, or hospital system, these essential medical web design elements apply.
1. Make Your Website Mobile-Friendly
With over 55% of web traffic now originating from smartphones, optimizing your doctor website design for mobile is probably something most of your competitors have already done. With the majority of potential patients researching practices on their smartphones, a mobile-friendly site is no longer optional – it’s an absolute must.
Ensure your site is responsive so layouts and text automatically adapt for smaller screens. Images and buttons should resize without distortion. Content should be reachable within 1-2 taps.
While responsive design is ideal, an alternative is having a dedicated mobile site or app. Either way, mobile users cannot be left out.
2. Optimize for Local SEO
A parent in your neighborhood notices their child’s persistent cough and growing fatigue. They pull out their phone, search for “pediatricians near me,” and click the first search result.
Will this be your website? Or a competitor’s?
Local SEO optimization helps ensure you rank highly when potential patients search for healthcare providers in your geographic area.
It is done by ensuring your website design for medical practice includes structured data markup that identifies your business name, address, phone number, and services. This helps search engines understand your business and location.
You’ll also have to incorporate localized content like “top pediatricians in Springfield” or “urgent care clinics in Kansas City.” Work your city, neighborhood, and services throughout the website copy.
3. Include Relevant, Frequently Updated Content
Think of your website content as an introduction to your practice and staff. You address common questions and build patient familiarity through images, videos, and copy.
On the homepage and “About Us” section, share your mission statement, principles, and what sets your practice apart. Help visitors get a feel for your office culture and values.
List the specific conditions you treat, services provided, payment options accepted, languages spoken – anything that helps patients know what to expect. You can also include provider bios that briefly cover their education, certifications, special interests, and credentials. Feature photos of doctors and staff to help put faces to names.
Another type of content is more informational. Blog posts and health articles demonstrate your expertise while also driving SEO value. Aim for 2-3 new posts per month on topics related to your specialties.
4. Answer Common Questions with FAQs
As a healthcare provider, nobody knows better than you the questions patients ask most frequently. Why not pre-empt these by posting thorough FAQ sections? You could cover topics like:
- Do you accept my insurance plan?
- Are new patients being accepted?
- What are your office hours?
- How can I prepare for my first appointment?
- How do I make an appointment or request a prescription refill?
- What services do you offer remotely/virtually?
Answer every question clearly and completely. Provide options if there are multiple ways to do something, like booking appointments online, via an app, or by phone.
FAQs save your staff time fielding repetitive questions. More importantly, they prepare patients, set expectations, and prevent confusion.
5. Make Site Navigation Intuitive
Medical practitioners have a unique customer base. These are often people who are already stressed out about a potential health issue, so you don’t want to add to their burden. Do your part by making it easy to find what they need on your site.
That means navigation should be intuitive and patient-focused:
- On desktop sites, main navigation links belong at the top and/or left side of pages. Submenus can extend on hover or click.
- Mobile sites should have a “hamburger” menu icon that opens navigation. Minimize submenus.
- Group related pages together. For example, keep all appointment pages under an “Appointments” parent link.
- Include a site search bar, allowing visitors to easily find what they need.
As a final tip, we recommend testing navigation yourself, pretending you’re a patient. Identify any sticking points and optimize. Likewise, always listen to patient feedback and make improvements accordingly. A user-friendly site makes for happier patients, which in turn results in more positive reviews and recommendations.
6. Make Call-to-Action Buttons Prominent
Don’t forget the point of your medical website design is to encourage action – like scheduling appointments with you! Call-to-action buttons guide visitors to take the next steps, like calling your office or booking a consultation. It could also be something less commitment-heavy, like subscribing to a newsletter or downloading new patient forms.
These buttons should use high-contrast colors from your palette and prominent sizes. Underline to reinforce they are clickable. It is best to place buttons above the “fold” – the area visible without scrolling on desktop sites. On mobile, they should always be visible, either anchored to the bottom or on multiple pages.
7. Optimize Online Forms
In the medical industry, forms are a necessary evil. You must gather patient information, but patients also dread filling them out. Optimize online forms to be as painless as possible. You can do so by:
- Limiting form length to essential fields only
- Choosing mobile-friendly input types like checkboxes and dropdowns
- Using color, borders, and white space to differentiate fields
- Clearly labeling each form section
- Allowing phone number and date entries via keypad
- Validating entries to prevent submission errors
Streamlined, user-friendly forms reduce abandonment. For complex applications, consider breaking into multiple, shorter forms.
8. Display Patient Testimonials and Reviews
Peer recommendations carry tremendous influence. On average, consumers trust online reviews as much as personal recommendations. As such, don’t be shy about displaying credible patient testimonials, Google/Facebook reviews, and ratings prominently. These authentic experiences build trust and credibility.
Choose reviews highlighting your best qualities: caring staff, smooth appointment scheduling, and clear explanations of conditions. Show you understand real patient needs.
Handling negative reviews responsibly also increases trust. Respond professionally and own any legitimate issues raised so you can improve.
9. Use Trust Symbols and Signals
In a similar vein, health care requires an extra level of reassurance, given the sensitivity of the services. Broadcast professional certifications like AAAHC accreditation and awards. Feature doctor profile badges and memberships.
You can also display security and trust seals, like HIPAA compliance badges and Norton Secured, linked to verification sites. These signal you adhere to strict industry standards.
Attract and Retain Patients With Professional Medical Website Design
An optimized healthcare website makes each interaction smoother for patients and staff alike. It sets the tone for a long-term, trusted relationship with your patients. However, getting it just right is easier said than done. That’s where a professional web agency may help.
At Townsquare Interactive, we specialize in designing custom, high-converting websites for healthcare providers across the country. Our dedicated healthcare web design team incorporates all the strategies shared above and more.
To learn more about our healthcare website design and digital marketing services, contact us today. We look forward to helping you better reach, educate, and reassure your patients online.