How to Get More Bookkeeping Leads: Top 16 Bookkeeping Advertising Ideas to Get More Bookkeeping Jobs
We’re about halfway through the first quarter of 2022, which means it’s still the perfect time to try some new bookkeeping advertising ideas. If you’ve been wondering how to get bookkeeping clients and how to grow your bookkeeping business, we’ve got a ton of things you can try—and it all begins with your bookkeeping website design.
It’s important to try a variety of things when it comes to digital marketing for bookkeepers. Why? Because every bookkeeper needs bookkeeping leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new bookkeeping leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new bookkeeping leads to your business like clockwork, that’s a recipe for:
- More high-paying bookkeeping jobs
- Increased revenue for you and your employees
- Growth of your bookkeeping business
We know why bookkeepers need to generate bookkeeping leads, but how can you do it affordably and efficiently? The answer is: a good bookkeeping website with good bookkeeping website design. If you’ve ever wondered how to get bookkeeping clients and how to grow your bookkeeping business, follow the steps below—and consider working with a bookkeeping marketing agency!
1. Get More Bookkeeping Leads Through Your Website
If you don’t yet have a bookkeeping website, one of the best things you can do for your business is to create one. A bookkeeping website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your bookkeeping business
- Read about the bookkeeping services you provide
- See your service area
- Get in touch with you about bookkeeping jobs
- Become a quality bookkeeping lead for your business
Without a bookkeeping website and professional bookkeeping website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A bookkeeping marketing agency can help you get one set up.
Fill out the form below to get a free quote on professional bookkeeping website design.
2. Send Out Direct Mailers to Get More Bookkeeping Leads
Here’s another bookkeeping marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for bookkeeping leads from other sources to determine if this is a viable solution for you.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one bookkeeping advertising idea that’s been proven time and again to generate quality bookkeeping leads. So, if you’ve been wondering how to get bookkeeping clients and how to grow your bookkeeping business, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in bookkeeping leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local bookkeepers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with bookkeeping lead generation. As a bookkeeping marketing agency, we can also set you up with a professional bookkeeping website design and share other ideas for digital marketing for bookkeepers.
4. Always Use Local SEO for Bookkeeping Lead Generation
Search engine optimization (SEO for bookkeepers) is still king in the digital marketing space, which is why SEO for bookkeepers is so popular. SEO is what moves your bookkeeping business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for bookkeepers alone can generate the majority of your bookkeeping leads (but we still recommend reading the rest of these bookkeeping advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a bookkeeping marketing agency and let an SEO for bookkeepers expert get you up and running.
Fill out the form below to get a free quote on SEO for bookkeepers!
5. Get More Bookkeeping Leads Through Facebook + Instagram
Still wondering how to get more bookkeeping leads? Try social media marketing for bookkeepers. Advertising on Facebook and Instagram can be a cost-effective method for digital marketing for bookkeepers, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal bookkeeping customers by their location and other pages they’ve liked—such as your competitors’ pages.
Using social media marketing for bookkeepers and displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your bookkeeper advertising all over the place, they’re more likely to remember you when they need bookkeepers in the future. If you’ve been wanting to try social media marketing for bookkeepers, this is one bookkeeping marketing idea worth trying.
Paired with SEO for bookkeepers and professional bookkeeping website design, social media marketing for bookkeepers is a powerful lead generation strategy. A bookkeeping marketing agency can get you set up.
6. Content Marketing = Bookkeeping Marketing
Creating content for your ideal customers is a great way to get more bookkeeping leads. Consider writing blog posts and articles that you can post on your bookkeeping website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Do These Things Once a Month to Stay on Top of Your Bookkeeping
- The Best Time to Hire a Bookkeeper
- Signs It’s Time to Hire a Bookkeeper
As you write these articles, plug your bookkeeping. Suggest that readers use a bookkeeper they can trust to do the job correctly the first time.
7. Email Marketing = Bookkeeping Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your bookkeeping business, you’ll make (on average) a $40 return on your investment.
Because most bookkeeping businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready bookkeeping leads and spend 33% less money on making sales.
8. Reputation Management Affects Your Bookkeeping Business
Did you know 85% of people search online to find local bookkeepers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your bookkeeping. Give them plenty of business cards to pass around.
Online, list your bookkeeping business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more bookkeeping leads.
9. Ad Retargeting Is a Fresh Bookkeeping Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your bookkeeping business.
Retargeting is a great way to keep your bookkeeping business and bookkeeping website in front of potential customers who have already shown interest by visiting your website. This is one bookkeeping advertising idea well worth trying, especially if you’re already getting good traffic to your bookkeeping website. Throw in some SEO for bookkeepers for an extra visibility boost!
10. Make Your Bookkeeping Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your bookkeeping marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your bookkeeping marketing and bookkeeping advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating bookkeeping leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
11. Use Google’s Local Service Ads to Get More Bookkeeping Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for bookkeepers, at least 7 of them will click one of those ads and turn into a bookkeeping lead.
How much more money would you make per month with 7 more bookkeeping jobs? For an extra boost, consider investing in digital marketing for bookkeepers, then use SEO for bookkeepers, social media marketing for bookkeepers and a professional bookkeeping website design to hook your potential customers.
12. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a tax service or lawyer and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more bookkeeping lead generation opportunities since you’re both working to generate new leads.
13. Increase Referrals to Get More Bookkeeping leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your bookkeeping business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one bookkeeping marketing and bookkeeping advertising idea you shouldn’t pass up.
14. Create a Bookkeeping Facebook Group
Having a dedicated Facebook business page for your bookkeeping business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into bookkeeping jobs.
15. Use LinkedIn to Attract Commercial Bookkeeping Leads
LinkedIn is more than a great place to establish yourself as a bookkeeping expert and bookkeeping business owner—it’s a great place to generate bookkeeping leads, too. How? Do a search for local businesses you can connect with and talk about the bookkeeping services you provide.
16. Send Out Press Releases About Your Bookkeeping Business
Press releases are a great way to share new and exciting developments about your bookkeeping business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating bookkeeping leads.
Sign Up With Townsquare Interactive to Maximize Your Bookkeeping Marketing Budget
Website design isn’t the only element of an effective bookkeeping marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate bookkeeping leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for bookkeepers and reputation monitoring, can strengthen your bookkeeping marketing campaign and help you to generate more bookkeeping leads.
The team at Townsquare Interactive specializes in creating bookkeeping websites and marketing campaigns that generate bookkeeping leads for businesses across the country. All of our bookkeeping website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your bookkeeping marketing campaign to the next level.
Fill out the form below to learn more about our bookkeeping marketing packages and jumpstart your bookkeeping website.