How to Use Angi: Guide for Contractors

How to Use Angi Guide

Updated on September 1, 2023

There are currently millions of consumers who choose to use Angi (formerly Angie’s List) to find a wide range of home services providers for projects for their home or business. Most of these searchers are looking with a sense of urgency, creating the potential for a steady stream of leads for small business owners looking to boost business in their area. But when it comes to getting leads from Angi, how do you get started? Let’s take a look at how to use Angi, including the cost and how to get leads to start growing your business.


Add Your Business to Angi’s Pro Network

The first step on how to use Angie’s List is to add your business on the platform. To do this, click on the button that reads “List my business” to get the setup wizard started. You’ll first add your business category, such as “plumbing” or “landscaping,” and then your ZIP code, which places you in accurate search results for Angi leads in your service area. You’ll then need to enter your contact information for your business, including your first and last name, the name of your business, your phone number, and your ZIP code. This information is for homeowners needing to contact you with questions or a quote, so be sure to use your business phone number.

When joining Angi, your business description is your chance to make a great first impression and build brand awareness with potential new customers. Be sure to write a business description highlighting what your business specializes in and how you differ from others in your industry. You can also include information like awards or certifications to provide some extra credibility.

Once you’ve added your business description and selected your business category, you’ll see a pin on the map of your business’ location. If your service area goes beyond your ZIP code, just click the other areas where your business provides services. As you click each section, it turns red, showing all the locations you serve, ensuring you appear in searches in those surrounding areas.

angi sign up screen

Angi Pro sign up form


Using Your Angi Dashboard

With the initial steps of how to use Angie’s List complete, you’ll now be able to access your dashboard as a registered pro on the Angi network. There you’ll see deals, quotes, messages, and reviews. If you sign up to offer discounts or deals to customers, you’ll also see those on this page. When it comes to how to get leads from Angi, your Angi dashboard also shows your quote requests from new customers, messages from other Angie’s list members, and a section for you to request reviews from existing customers.

At the bottom right of your dashboard, you’ll also see prompts to add icons to help your profile stand out from other businesses in your category and service area. These icons represent other details about your business, such as if you offer emergency services, speak other languages, or are a minority-owned company, among others. This is a great way to differentiate your business and give potential customers a better sense of what to expect if they recruit your services for an upcoming project.


Screenshot of Angi Pro dashboard

Optimizing Your Angi Business Directory Profile

There are other sections you can also complete to give potential clients a better idea of your business and the services you provide when you join Angi. For example, if you have licenses or insurance for your business, be sure to add those to your profile to boost credibility. You can also add the payment types you accept, any accreditations you’ve received, and your health or safety measures.

Another great feature is adding photos to your photo gallery to show the quality of your work. This is especially helpful for home service businesses looking to show before-and-after shots of their completed projects.


How to Get Leads from Angi

Now that we’ve covered the basics of creating a free business listing on Angi, it’s time to look at how to get leads from Angi in more detail. To actively generate leads through this platform, you’ll need to become Angi Certified and pay for advertising and leads.

While it’s free to list your business on Angi, you’ll likely want to advertise or offer deals to customers, which requires a paid membership to Angi Pro, to get the highest quality and quantity of Angi leads and show up higher in search results. Being certified prioritizes your listings at the top of Angi’s search results, giving your brand more exposure and, in turn, more leads for your business.

Example of Angi pro lead

Example of Angi pro lead


How Much Does It Cost to Use Angie’s List?

For businesses and contractors, how much does it cost to use Angie’s List can vary from free to hundreds of dollars per month. While it’s technically free to create a company profile, those serious about generating leads typically pay at least a few hundred dollars a month to advertise on the platform.

So, how much does it really cost to use Angie’s List and to get leads from Angi? Pricing is custom and may change depending on industry, location, and demand for the type of services you provide, but most come at an average of $300 monthly. It’s also important to note that all plans bind you to a one-year contract. The most difficult part of starting with Angi is that you won’t know how many leads it will generate, nor the quality of the leads you’ll receive. If you’re open to working with a little uncertainty and can afford to experiment and optimize its features for your business, Angi can prove to be a viable option for bringing clients to your door and increasing brand awareness for your company locally.


Alternatives to Using Angi’s Leads

We recently covered Angi reviews from small business owners like yourself who looked to Angi as a lead generation solution for their business.

While signing up for Angi’s leads may or may not yield the results you’re looking for, the good news is that you don’t need lead generation companies to help your business reach its full potential! We’ve already created huge lists of lead generation ideas for contractors, roofers, towing companies, landscapers, plumbers and HVAC specialists, but these are the basics you need to remember:

  • Start with a professionally designed website.
  • Invest in an SEO (search engine optimization) strategy to get your business on the first page of Google search results.
  • Ensure all of your directory listings have the most up-to-date info on your business so customers can contact your directly.
  • Respond to your online reviews promptly and professionally, especially on Google.
  • Choose a marketing partner who always has your back.

Townsquare Interactive is a local digital marketing agency committed to helping small business owners get found online, attract customers and grow their businesses. You’ll work with a team of digital marketing specialists who build your marketing strategy and coordinate with our content writers, web designers, SEO specialists and other subject-matter experts.

Want to learn more about how we can help you grow your business without Angi? Fill out the form below and we’ll contact you soon!


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