Email marketing remains one of the most effective digital communication channels, despite being one of the oldest. According to recent stats, around 99% of people check their emails daily, and 73% of millennials would prefer to communicate with businesses via email than any other method. If that weren’t enough, almost 60% of people claim that marketing emails influence their purchasing decisions. […]
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Customer relationship management (CRM) systems are a critical tool for businesses of all sizes to nurture customer relationships and drive sales. However, the true power of CRM lies not just in managing contacts, but in maximizing automation and analytics capabilities. Research shows effective CRM use can significantly impact business metrics. According to studies, CRM implementation […]
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