Lead generation is on every small business owner’s mind – and attorney leads are no exception. It is (correctly) perceived as the end-all-be-all if you want your law firm to succeed and grow, no matter your location or specialty. We’ve already discussed the pros and cons of working with lead gen services, companies like HomeAdvisor and Angi, but, for this article, we’re narrowing our focus down to just Avvo leads with Avvo Advanced.
You might already be asking yourself, “Is Avvo paid advertising worth it?” or “Do Avvo leads deliver?” The answer isn’t a simple yes or no, but it definitely skews in one direction. We’ll put it this way: Avvo Advanced and companies like Avvo aren’t necessary to generate attorney leads, and you just might save money in the long run if you steer clear of Avvo leads and Avvo Advanced altogether.
To help you make an informed decision regarding is Avvo paid advertising worth it, we’ll take a look at some red flags and Avvo leads reviews.
What Is Avvo Advanced?
Avvo Advanced is an enhanced version of their starter tier, providing your Avvo profile with additional features like higher placement in directory listings, review management and an online scheduler.
Avvo Advanced works by connecting lawyers and visitors seeking legal advice or representation. People search the directory by U.S. state and by practice area, meaning you’ll need to have enough client reviews and a trusted reputation score to stand out amongst the competition.
Similar to other lead gen services, it’s important to track attorney leads performance after you create your Avvo profile. What’s the cost? Are you getting a return? Are you using other marketing services that will improve your brand’s online authority organically? After all, advertising services available through subscriptions like Avvo Advanced do little for brand longevity, even if they do provide a short-term solution to boosting attorney leads for your law firm.
Is Avvo Worth It? Avvo Leads Reviews From Lawyers
If you want to see what actual lawyers are saying in their Avvo Advanced reviews and Avvo leads reviews, keep reading.
Avvo Leads Reviews on Better Business Bureau
Read more Avvo Advanced reviews and Avvo leads reviews on the Better Business Bureau website here.
Avvo Leads Reviews on SiteJabber
Read more Avvo Advanced reviews and Avvo leads reviews on the SiteJabber website here.
Avvo Leads Reviews on Trust Pilot
Read more Avvo Advanced reviews and Avvo leads reviews on the Trust Pilot website here.
Generate Your Own Exclusive Leads Without Avvo Advanced
So, is Avvo worth it to generate attorney leads? Our verdict is: Not really. Avvo leads are portrayed as inconsistent in many Avvo leads reviews, so it might not be a good choice if your law firm depends on getting results. Instead of Avvo leads, focus your budget elsewhere.
Signing up with Avvo Advanced might not be a great business decision, but the good news is that you don’t need them (or services like Avvo Advanced) to start generating your own exclusive leads! We’ve already created huge lists of lead generation ideas for roofers, towing companies, landscapers, plumbers and HVAC specialists, but these are the basics you need to remember:
- Start with a professionally designed website.
- Invest in an SEO (search engine optimization) strategy to get your business on the first page of Google search results.
- Ensure all of your directory listings have the most up-to-date info on your business so customers can contact your directly.
- Respond to your online reviews promptly and professionally, especially on Google.
- Choose a marketing partner who always has your back.
Townsquare Interactive is a local digital marketing agency committed to helping small law firms get found online, attract clients and grow their law firm. You’ll work with a dedicated digital marketing specialist who builds your marketing strategy and coordinates with our teams of content writers, web designers, SEO specialists and other subject-matter experts.
Want to learn more about how we can help you generate your own exclusive leads without Avvo Advanced? Fill out the form below and we’ll contact you soon!