According to the most recent Nielsen Trust in Advertising report, 89% of people trust word-of-mouth recommendations. The interesting thing about this dynamic is that consumers don’t necessarily need these endorsements to come from friends or family. Instead, they’re happy to get a referral from previous or existing customers of businesses. Referrals are one of the […]
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Every business in the world was born out of a single idea. Maybe yours was to open a roofing business in your city. Or maybe you wanted to showcase your heritage’s culinary secrets in a restaurant. Whatever it was, that idea is the identity of your business—something you should be able to present to anyone […]
Read MoreSmall businesses are the beating heart of our economy. But let’s face it – competing with the big guys isn’t always a walk in the park. As a small business owner, you know the struggle. Bigger brands outbid you on paid ads, throw money at marketing like it’s nothing, and seem to have endless resources […]
Read MoreWhen it comes to running a business, how you get paid matters significantly for maintaining smooth operations and financial stability. Beyond conventional payment methods like checks and credit cards, ACH payments offer small businesses a powerful tool for financial management and operational efficiency. Below, you’ll find out everything you need to know about ACH payments […]
Read MoreYou know how hectic things can get if you’re a small business owner. When you only have a few employees, everyone wears multiple hats. You handle everything from sales to marketing to customer service and beyond. In the early days, with a handful of clients, it’s easy to organize things in a spreadsheet. But what […]
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