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Small business owners across the country dedicate their time and energy to building up their businesses every day—not to mention the sizable monetary investment. Behind every small business is a passion, a dream or a skill and the local community that supports it. That homegrown customer base is often the difference between building a successful […]
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When it comes to their websites, most business owners want to know why they’re not getting more calls or online submissions. A valid concern for a small business owner looking for ways to grow a business and establish a successful online marketing campaign. However, there are a few important factors to consider as you zero-in […]
Read MoreThe short answer is yes. If you sell products or services, an e-commerce platform is an essential element to your online web presence. There’s more than 191.1 million online shoppers in the United States alone and over $703 billion being spent online shopping. Your business could be missing out on a great opportunity to meet the market […]
Read MoreHere are a few common reasons your small business website isn’t bringing in new business. Below we highlight a number of areas where your website (or overall web presence) may be falling short. Common Website Content Issues It’s boring – Does your website sound like this? “Hi, we provide the best customer service and highest quality products […]
Read MoreThe word “usability” has many different connotations. However, the definition is simple and can be applied to almost anything. If something is “usable,” according to Steve Krug, author of “Don’t Make Me Think,” it means: “A person of average (or even below average) ability and experience can figure out how to use the thing to […]
Read Moreby David Anders Make use of simple ways to better your content and increase your conversion. A potential customer has found your website. Awesome! Now you want to convert them from a browsing reader to an active customer. The best way to do that? Well-developed content designed to keep them intrigued and get them motivated […]
Read MoreIt’s tough being a lawyer. Even after you pass the Bar, it takes hard work, dedication, and adaptability to succeed. But, the intrinsic and extrinsic rewards are amazing! No matter how you qualify success, in today’s competitive world, your degree of success is heavily dependent upon your online presence. And, not just having a presence, but […]
Read Moreby Holly Czuba We still run into business owners who don’t have and/or don’t believe they need a website. In fact, 25% of small business owners don’t have websites. Not sure your business needs a website? Well- there are PLENTY of reasons. Here are 15 to start with… Advertising 24/7/365: Your website is always available. […]
Read Moreby Amy Hoglund With a zillion different digital marketing companies out there, it’s difficult to decide on the best partner for you and your business. Here are 9 questions you need to ask to ensure you make the right decision for your digital marketing partnership. Will our site be optimized for mobile and tablets? With […]
Read Moreby: Holly Czuba We live in a mobile world. Contractors spend 90%+ of their day on job sites. When they need something, they pull out their phone or tablet to get it done. We work with a number of contractors and have compiled a list of marketing tips, keeping in mind that mobile devices are […]
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