Working with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company is a great way to get more bang for your buck in paid advertising, especially when it comes to small business marketing and customer targeting in Lansing, MI.
In fact, teaming up with the right digital marketing agency for your paid advertising can be a game changer—it’s the equivalent of having an entire professional digital marketing services team managing your business’s customer targeting campaign for you.
So, if you’re…
Wondering if working with a digital marketing company, internet marketing or online marketing agency, website design company or SEO company is the right paid advertising strategy for your business… it is!
Curious if SEO services (search engine optimization) can help you get found online by more of your ideal customers… it can!
Thinking about trying DIY web design services… don’t, because there are better, more professional alternatives, like trusting a small business marketing consultant.
Now, let’s talk about the top three ways small business digital marketing services can boost your business in Lansing and why it’s a good idea to work with a digital marketing agency, internet marketing or online marketing agency, website design company or SEO company that knows how to approach customer targeting—locally! But first, let’s take a look at some consumer data specific to the Lansing market.
Lansing’s Market Stats
Did you know that over 81% of the 112.6k population in Lansing, MI has internet access at home? That’s a huge audience of nearly 92,000 potential customers you could be reaching online right now through customer targeting in a strong internet marketing campaign.
But if you haven’t invested in professional web design services, search engine optimization or social media marketing for your business, those potential customers might never know your business even exists. After all, there are more than 1,800 other businesses registered in Lansing, so there’s a lot of competition for your paid advertising to get noticed. You need to stand out from the rest, and your business’s website design and search engine optimization can help you do just that!
1. Reach More of Your Ideal Customers With a Professional Website
If you don’t yet have a website, one of the best things you can do for your Lansing, MI business is to get in touch with a digital marketing company or small business marketing consultant and invest in professional web design services and SEO services. These two things are the foundation of any good small business digital marketing campaign and make all the difference in customer targeting for bringing in new leads and customers.
Think of your website as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about you and your business
- Read about the products or services you provide
- See your service area or store location
- Get in touch with you and convert into a customer
Without a website and good web design services, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead. Not good, right? But working with a digital marketing agency for your paid advertising can change that.
2. Get Found Online by More of Your Ideal Customers With SEO Services
SEO services, or search engine optimization, are what move websites to the first page of Google. When used correctly, it can do the same for your website!
How many more clicks would you get if you were near the top of page one of Google search results for your industry and location? How many more people in Lansing would see your business if you were the first to show up when they typed in a search query for the services you provide? SEO services are a powerful tool, which is why no small business marketing campaign’s paid advertising should exist without it.
A digital marketing agency, internet marketing or online marketing agency, web design company or SEO company can help you get set up. Professional search engine optimization analysts or a small business marketing consultant will be able to perform research to build a custom keyword list for your website. In turn, when those keywords are inserted into the content on your site, Google will take note and move you closer to the top of relevant searches over time.
Getting found online by more people is a huge benefit of working with a digital marketing agency, internet marketing agency or web design company, so sign up for SEO services (search engine optimization) today!
3. Capitalize on Lansing Market Trends With a Personalized Digital Marketing Campaign
Any digital marketing company, internet marketing or online marketing agency, web design company or SEO company you work with should be familiar with the unique qualities of the Lansing market. Consumer habits and market trends as they relate to web design services, SEO services (search engine optimization), social media marketing and more tend to vary from city to city and state to state, so finding a digital marketing agency that knows Lansing will be invaluable to your paid advertising. That experience will allow them to:
- Recommend products and services that fit your business’s long-term online marketing goals.
- Apply small business digital marketing services that will appeal to your local audience.
- Suggest improvements to your small business digital marketing campaign to help you get more leads.
- Create a personalized marketing campaign, including professional web design services, SEO services and reputation monitoring.
Townsquare Interactive is a digital marketing agency with years of experience working with businesses in Lansing. Specializing in small business marketing, we’ve helped thousands of small business owners break into the digital marketing space and find success with web design services and social media marketing. We can help you, too! Fill out the form below to receive more information about our small business digital marketing services.