Lead generation is on every small business owner’s mind. It is (correctly) perceived as the end-all-be-all if you want your business to succeed and grow, no matter if you’re a contractor or a boutique owner. We’ve already discussed the pros and cons of working with lead gen services, companies like Painter Choice and Painter Choice competitors (including HomeAdvisor and Angi), but, for this article, we’re narrowing our focus down to just Painter Choice and Painter Choice leads.
You might already be asking yourself, “Is Painter Choice worth it?” or “Does Painter Choice lead generation deliver?” The answer isn’t a simple yes or no, but it definitely skews in one direction. We’ll put it this way: Painter Choice and companies like Painter Choice aren’t necessary to generate leads for your business, and you just might save money in the long run if you steer clear of Painter Choice and companies like Painter Choice altogether.
To help you make an informed decision about whether Painter Choice is beneficial to get more painting jobs, it’s important to consider the limitations of buying leads and alternative methods to help get more painting jobs.
What Is Painter Choice?
According to Painter Choice reviews, Painter Choice is similar to other pay-per-lead companies, such as Angi and Home Advisor. When you first join the Painter Choice network, you’ll purchase a leads package to get you started, then given the option to pay as you go for new leads at your discretion.
Homeowners enter a timeline and budget for the project they need a painter for. Upon submission, Painter Choice contractors in the area are alerted, which means contractors are now in a race to get the lead first.
As with all pay-per-lead services, it’s important to track its performance after you sign up. What’s the cost? Are you getting a return? Are you using other marketing services that will improve your brand’s online authority organically? After all, pay-per-lead services like Painter Choice and companies like Painter Choice do nothing for brand longevity, even if they do provide a short-term solution to your lead problem.
How Do Painters Get Leads?
Anytime you buy leads from a lead gen service such as Painter Choice, you share those same leads with contractors and other competitors in your area. Also, managing and qualifying purchased leads takes you away from your most important task – running your business.
Rather than competing for shared leads in your area, why not bring your ideal customer directly to you? Building your own leads through SEO and other digital strategies boosts your online reputation, getting your business to the top of Google and other search engines to establish your business as the top option in your market.
Get More Painting Jobs Without Painter Choice
So, is Painter Choice worth it for painters? Our verdict is: Not really. Painter Choice leads aren’t exclusive and can widely differ in quality, so it might not be a good choice if your business depends on getting results. Instead of relying on Painter Choice leads, cut out the middleman and focus your budget elsewhere.
Signing up with Painter Choice might not be a great business decision, but the good news is that you don’t need them (or companies like Painter Choice) to start generating your own exclusive leads! We’ve already created huge lists of lead generation ideas for roofers, towing companies, landscapers, plumbers and HVAC specialists, but these are the basics you need to remember:
- Start with a professionally designed website.
- Invest in an SEO (search engine optimization) strategy to get your business on the first page of Google search results.
- Ensure all of your directory listings have the most up-to-date info on your business so customers can contact your directly.
- Respond to your online reviews promptly and professionally, especially on Google.
- Choose a marketing partner who always has your back.
Townsquare Interactive is a local digital marketing agency committed to helping small business owners get found online, attract customers and grow their businesses. You’ll work with a dedicated digital marketing specialist who builds your marketing strategy and coordinates with our teams of content writers, web designers, SEO specialists and other subject-matter experts.
Want to learn more about how we can help you get more painting jobs without Painter Choice? Fill out the form below and we’ll contact you soon!