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Turning Your CRM into Your Business’s Marketing Executive

Are you leaving money on the table by neglecting your customer relationships? Your business’s success hinges on the strength of these connections. Without a robust Customer Relationship Management (CRM) tool in place, you could be missing out on valuable marketing opportunities. What is a CRM? Customer Relationship Management (CRM) tools are essential for small businesses […]

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Scaling Your Small Business with Lead Management Software

Lead management software is essential for developing a small business in any industry. Every opportunity matters in industries like HVAC, towing, plumbing, roofing, contracting, and legal services—albeit securing a new client or providing coordination between jobs. And that’s where lead management software can truly benefit your business. With features integrated into platforms like Townsquare Interactive’s […]

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7 Benefits of Using SMS Marketing Strategies for Your Small Business

As a small business, having a strong marketing strategy is crucial for your success. It allows you to promote your products or services, attract new customers, and build brand awareness. However, traditional forms of advertising can be costly and may not always give you the results you desire. This is one of the benefits of […]

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How to Optimize Your Email Marketing Strategies: 7 Email Marketing Best Practices for Small Business Owners

Email marketing gets a bad rap. People groan when they hear the term, thinking of overflowing inboxes crammed with spam messages. But done right, email marketing hooks new customers and reels in sales. In fact, it’s a game-changer for small businesses looking to boost sales and engage with their customers. With an impressive return on […]

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Scaling Your Small Business with Online Scheduling Software

In the business world, adaptability and efficiency are linked with financial success. However, your company may require exceptional tools to achieve this. Among the various tools available, online scheduling software is a game-changer for scaling small businesses and optimizing workflow at your company. It can help many small companies—such as HVAC, towing, plumbers, roofers, contractors, […]

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How to Choose the Right SMS Marketing Platform

If you want to connect with your customers on a personal level, SMS marketing is tough to beat. Some 78% of buyers primarily use their phones to check, send, and respond to text messages, making it a compelling channel to reach more of your audience. As the popularity of text message marketing grows, learning how […]

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10 Ways Business Management Software Saves You Money

Running a small business comes with an array of challenges, and managing costs is always at the forefront. In an interconnected world where customer expectations are always on the rise, business management software has emerged as a priceless tool for reducing unnecessary expenses and boosting operational efficiency. But how can this digital powerhouse cut costs […]

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8 Administrative Tasks to Automate to Save Time and Resources

In the fast-paced world of small business operations, efficiency is not just desirable—it’s non-negotiable. Businesses that streamline their processes save time, conserve resources, and are better positioned to compete and grow. For small business owners and office managers, the list of daily administrative tasks can seem endless, yet not all of these tasks require the […]

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What to Know about Lead Generation through Your CRM Software

In today’s fast-paced business environment, small business owners across diverse industries, including HVAC, towing, plumbing, roofing, contracting, legal services, medical facilities, and restaurants are constantly seeking efficient ways to drive growth and manage operations seamlessly. At the heart of this endeavor is lead generation, which is the process of identifying and nurturing potential customers who […]

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5 Benefits of Email Marketing for Small Businesses

Email marketing remains one of the most effective digital communication channels, despite being one of the oldest. According to recent stats, around 99% of people check their emails daily, and 73% of millennials would prefer to communicate with businesses via email than any other method. If that weren’t enough, almost 60% of people claim that marketing emails influence their purchasing decisions. […]

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