Want to try your hand at writing blog posts to get more engagement for your business? Blog posts are a great way to share information your customers will find useful and establish yourself as an expert in your industry. But, after you’ve written your post, it’s important to make sure your target audience can find […]
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Business owners based in Texarkana, Arkansas depend on bringing in fresh leads and attracting new customers. How successful they are depends on how well they use their marketing and advertising budget. If you’re a business owner wondering how you can grow your Texarkana business with digital marketing, keep reading! Wondering if you should work with […]
Read MoreSmall business owners in Grand Junction, Colorado know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment to get more leads and […]
Read MoreSmall business owners in Killeen, Texas know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment when it comes to marketing, keep […]
Read MoreEvery business looks for a competitive edge. When it comes to digital marketing strategies, success or failure hinges on the strength of your online visibility. Most businesses with an online presence are actively engaged in, or are at least familiar with, search engine optimization. The edge is when your website is found before competing sites […]
Read MoreIf you’re a small business owner in Missoula, Montana, your success depends on how effectively you use your advertising and marketing budget. But what’s the best way to do that? Should you work with a local digital marketing company or ad agency? (Yes!) Should you analyze your SEO competition? (Absolutely.) Is it a good idea […]
Read MoreDo you know the difference between search engine optimization (SEO) and search engine marketing (SEM)? Unfortunately, the terms are often used interchangeably, even though they’re different strategies. That can make it hard to determine which of the two is a better fit for your business. Should you invest in one or the other, or maybe […]
Read MoreAt the surface level, lead generation is every business’s ultimate goal. Leads are potential customers, so collecting leads is, by all accounts, a sound business move. However, not all leads are created equal, and not all methods of gathering them guarantee quality. For example, you’ve likely heard of HomeAdvisor and Angie’s List. Both are sites […]
Read MoreLast week, we discussed recent changes and developments in local SEO and how you can capitalize on them. We touched on semantic search and how to optimize for it, bounce rates and click-through rates. This week, we’ll continue our evaluation with an in-depth look into relevance and personalization, competitive analysis and how to create a […]
Read Moreby Scott Johnson 1. Get your Business page setup and verified. This is a whole other conversation itself, but if you don’t have a Google My Business (GMB) page to begin with, you can follow the instructions Google has provided. Click HERE to learn how to verify your business through Google. 2. Once your page is […]
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